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"What is market share and how do I find it for my industry?"


Oxford's A Dictionary of Business defines this concept as the, "...share of the total sales of all brands or products competing in the same market that is captured by one particular brand or product, usually expressed as a percentage."


The Market Share Reporter and the World Market Share Reporter provide this type of data for many industries. These publications can also be found online via Business & Company Resource Center. Passport GMID provides international market research and industry data, including reports and market share on specific products and industries.


An in-depth analysis of the environment in which your business operates is an essential part of marketing research. Be sure to consult our Industry FAQs.