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"How do I find market size information for a product?"


Mintel contains market research reports on a variety of U.S. industries, as well as certain demographic groups, like teenagers. Mintel provides reports for the U.S., the U.K., and a handful of other countries. Gartner Intraweb supplies market research reports on the Information Technology industries.


International Marketing Data and Statistics is a statistical yearbook of marketing information for more than 160 countries. A companion volume of marketing data is European Marketing Data and Statistics. These publications can also be accessed electronically through Passport GMID.


Trade associations are often a good source of market size information. Associations Unlimited provides an easily searchable interface to more than 460,000 international, national, regional, state, and local organizations, including non-profits. The Encyclopedia of Associations lists more than 22,000 national and international organizations, including trade, business, and commercial associations.


An article search will sometimes be the most effective way to find market size information.