Management Library

An excellent starting point for demographic information is the web site for the U.S. Census Bureau. The easiest way to electronically search for Census data is to use American FactFinder, which lets you browse and search for data from many Census sources, including the 2000 Census and the 2002 Economic Census. Statistical Abstract of the United States (online), published since 1878, compiles Census data into easy-to-read tables.

American Demographics is a monthly publication that provides demographic and statistical information. It is also available electronically through Business Source Complete o

SimplyMap is a web-based mapping database that lets you create thematic maps and reports using demographic, business, and marketing data for the United States. It includes data from MRI Consumer Surveys, Simmons, EASI, and the U.S. Census.

The Library maintains several print resources that provide specialized demographic data:

• The Baby Boom: Americans Born 1946 to 1964
• Generation X: Americans  1965 to 1976
• The Millenials: Americans Born 1977 to 1994
• Older American: A Changing Market
• The Survey of Buying Power and Media Markets