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"How can I find market research data?"

answer: 

     

  • Mintel contains market research reports on a variety of U.S. industries as well as on certain demographic groups, like teenagers. It provides reports for the UK, US, and some other countries.

     

  • Gartnerweb provides market research reports on the Information Technology industry.

     

  • SimplyMap provides demographic analysis of the purchasers of many goods and services, including specific brands.

     

  • The Lifestyle Market Analyst analyzes the demographics of people with different "lifestyles," e.g. people who travel for business, people who jog regularly, or people who own cats.

For a more complete list of market research sources available at the Management Library, see our market research resources.