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Product Launch Analytics
When To Use:
Use Product Launch Analytics to conduct product trend analysis and evalute new product ideas. Special database features include: innovation ratings, competitor profiling, and email alerts of new product releases.
Search by: brand or product name, packaging type or material, manufacturer, country, product category, flavor or fragrance, health or product claim, ingredient, shelving type, industry, product name, publication date, UPC code, and more.
Description:
Product Launch Analytics is a Datamonitor database that contains information on new product launches, market statistics, and analysis for consumer packaged goods in markets worldwide.
Availability:
Available to all current Cornell students, faculty, and staff, on campus or remotely. First time users click "Register now" to create an account. Returning users click "Access the Knowledge Center".