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Mintel

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When To Use: 

Use Mintel when you need detailed market research from a variety of sectors, including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Mintel reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

Description: 

Mintel produces full-text market research reports for the U.S., U.K., and a few other European countries.

Availability: 

Available to all current Cornell students, faculty, and staff, on campus or remotely. First-time users will need to register for an individual account.