Ad$pender (Kantar Media) is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. It monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. It allows you to break down information by category, parent, company, subsidiary, and brand.
When to use:
Use Ad $pender when you need advertising spending data.
Some limitations apply to use of this resource. Users may not copy, sell, sublicense, transfer or distribute significant portions of this resource without permission from the publisher. Use of this product is for academic research only.