When To Use: 

Use Hoover's to find product/brand name listings, competitors, officer names and salaries, product segmentation data, subsidiaries, and financial data. In addition, Hoover's profiles industries with information on growth, forecasts, and call prep questions. You can use the Build a List feature to filter for companies meeting criteria such as industry, size, sales, location, IPO date, and more.


A product of Dun & Bradstreet, Hoover's Online provides comprehensive company profiles which contain company overviews, D-U-N-S numbers, and histories, including coverage of private companies.