When To Use: 

Students taking marketing classes may find GNPD's analysis tools extremely helpful for analyzing trends in claims, product ingredients, and packaging as well as for identifying competing products.

Description: 

Mintel's GNPD (Global New Products Database) monitors worldwide product innovation and new product activity in consumer packaged goods markets. Covers food, drink, household, beauty & personal care, healthcare, and pet sectors across key global markets. GNPD allows you to screen hundreds of thousands of products by country, category, packaging, price, and other features.

Availability: 
Available to all current Cornell students, faculty, and staff, on campus or remotely. First-time users will need to register for an individual account.