When To Use: 

Students taking marketing classes may find GNPD's analysis tools extremely helpful for analyzing trends in claims, product ingredients, and packaging as well as for identifying competing products.


Mintel's GNPD (Global New Products Database) monitors worldwide product innovation and new product activity in consumer packaged goods markets. Covers food, drink, household, beauty & personal care, healthcare, and pet sectors across key global markets. GNPD allows you to screen hundreds of thousands of products by country, category, packaging, price, and other features.