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Sports Market Analytics (formerly Sports Business Research Network) contains full-text articles providing news and market research information from sports industry sources, including international sporting goods equipment market reports for 35 countries, export and import statistics, trade magazine and newsletter pages dealing with finance, licensing, fashion, women's and youth sports, marketing, sponsorship, research reports, sports broadcasting, ratings and more.

When To Use: 

Use when you need information, news, and market research about the business of sports.