Richard K. Miller (RKMA) market research handbooks are useful starting points for understanding the current landscape of B2B, consumer, entertainment, hospitality, internet, and sports marketing. To dig deeper
- Mintel contains market research reports on a variety of consumer markets as well as on certain demographic groups. It provides reports for the UK, US, and a selection of other countries. For other countries not covered by Mintel, Passport (Euromonitor) provides coverage of many markets globally.
- SimplyMap provides demographic analysis of the purchasers of many goods and services space.
- Sports Business Research Network contains data on sport participants, spectators, and consumers of sporting goods and apparel.
- Frost & Sullivan provides market analysis for cutting edge technologies in the chemical, healthcare, transportation, materials, and IT sectors.