Mintel’s GNPD (Global New Products Database) monitors worldwide product innovation and new product activity in consumer packaged goods markets. Covers food, drink, household, beauty & personal care, healthcare, and pet sectors. GNPD allows you to screen hundreds of thousands of products by country, category, packaging, price, and other features.
When to use:
Students taking marketing classes may find GNPD’s analysis tools extremely helpful for analyzing trends in claims, product ingredients, and packaging as well as for identifying competing products. You will need to create an account using your Cornell email address.