Description:
Richard K. Miller (RKMA) market research handbooks are useful starting points for understanding the current landscape of B2B, consumer, entertainment, hospitality, internet, and sports marketing. To...
Topics: market research
Description:
Market size FAQ
Topics: market research
Description:
The Dictionary of Marketing Terms defines primary data as "The information collected specifically for the purpose of the investigation at hand" and secondary data as "The statistics not gathered for...
Topics: market research
Description:
A comprehensive list of marketing firms can be found in the Green Book: The Guide for Buyers of Marketing Research. The Green Book provides information on...
Topics: market research
Description:
Passport (Euromonitor) covers more than 180 countries. It contains reports and statistics which include current and forecasted data on market size and market share and profile...
Topics: industry, international, market research
Description:
Oxford's A Dictionary of Business defines this concept as the, "...share of the total sales of all brands or products competing in the same market that...
Topics: featured, market research
Description:
SimplyAnalytics is web-based mapping tool which includes consumer survey data from MRI and Experian Simmons, consumer profiles, demographic data from the U.S. government, and millions of...
Topics: demographics, featured, market research
Description:
Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on more than 600 industries. In addition...
Topics: industry, market research
Description:
Mintel Reports produces full-text market research reports for the U.S., U.K., and selected other countries. Mintel reports discuss market drivers, market size and trends, market...
Topics: demographics, featured, market research