Description:
Richard K. Miller (RKMA) market research handbooks are useful starting points for understanding the current landscape of B2B, consumer, entertainment, hospitality, internet, and sports marketing. To...
Topics: market research
Description:
Market size FAQ
Topics: market research
Description:
A comprehensive list of marketing firms can be found in the Green Book: The Guide for Buyers of Marketing Research. The Green Book provides information on...
Topics: market research
Description:
Passport (Euromonitor) covers more than 180 countries. It contains reports and statistics which include current and forecasted data on market size and market share and profile...
Topics: industry, international, market research
Description:
Oxford's A Dictionary of Business defines this concept as the, "...share of the total sales of all brands or products competing in the same market that...
Topics: featured, market research
Description:
SimplyAnalytics is web-based mapping tool which includes consumer survey data from MRI and Experian Simmons, consumer profiles, demographic data from the U.S. government, and millions of...
Topics: demographics, featured, market research
Description:
Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on more than 600 industries. In addition...
Topics: industry, market research
Description:
Mintel Reports produces full-text market research reports for the U.S., U.K., and selected other countries. Mintel reports discuss market drivers, market size and trends, market...
Topics: demographics, featured, market research
Description:
Media Intelligence Center (formerly Audit Bureau of Circulations) provides detailed circulation and subscription data for thousands of journals, magazines, and newspapers.
Topics: academic research, market research