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Richard K. Miller (RKMA) market research handbooks are useful starting points for understanding the current landscape of B2B, consumer, entertainment, hospitality, internet, and sports marketing. To...
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The Dictionary of Marketing Terms defines primary data as "The information collected specifically for the purpose of the investigation at hand" and secondary data as "The statistics not gathered for...
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A comprehensive list of marketing firms can be found in the Green Book: The Guide for Buyers of Marketing Research. The Green Book provides information on...
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Passport (Euromonitor) covers more than 180 countries. It contains reports and statistics which include current and forecasted data on market size and market share and profile...
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Oxford's A Dictionary of Business defines this concept as the, "...share of the total sales of all brands or products competing in the same market that...
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SimplyAnalytics is web-based mapping tool which includes consumer survey data from MRI and Experian Simmons, consumer profiles, demographic data from the U.S. government, and millions of...
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Statista provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on more than 600 industries. In addition...
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Mintel Reports produces full-text market research reports for the U.S., U.K., and selected other countries. Mintel reports discuss market drivers, market size and trends, market...