SimplyAnalytics (formerly SimplyMap) is a web-based mapping application that lets users quickly create professional-quality, thematic maps and reports using demographic, business, and marketing data for the United States. In addition to mapping data from government agencies such as the U.S. Census, SimplyMap includes consumer and brand-level data from private market research firms such as EASI, Experian Simmons, and MRI. It also has D&B’s Points of Interest data which allows you to map businesses by name or by industry.
When to use:
Use when you need demographic and marketing data for a specific geographic area in the U.S. such as a city, county, census tract, or ZIP code. Use the guest login or, if you want to save maps and tables for later, create your own account using your Cornell email address.