When To Use: 

Use Mintel when you need detailed market research from a variety of sectors, including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. Mintel reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. Students taking marketing classes, it is likely that you will find this to be one of your top resources.

Description: 

Mintel produces full-text market research reports for the U.S., U.K., and select other countries.

Availability: 
Available to all current Cornell students, faculty, and staff, on campus or remotely. First-time users will need to register for an individual account.