Description: 

Mintel Academic produces full-text market research reports for the U.S., U.K., and selected other countries. Mintel reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.

When To Use: 

Use when you need detailed market research from a variety of sectors, including consumer goods, travel and tourism, financial industry, internet industry, retail, and food & drink. You will need to create an account using your Cornell email addresss.