How can I find market research reports and data?
Richard K. Miller (RKMA) market research handbooks are useful starting points for understanding the current landscape of B2B, consumer, entertainment, hospitality, internet, and sports marketing. To dig deeper:
- Mintel contains market research reports on a variety of consumer markets as well as on certain demographic groups. It provides reports for the UK, US, and a selection of other countries. For other countries not covered by Mintel, Passport (Euromonitor) provides coverage of many markets globally.
- SimplyMap provides demographic analysis of the purchasers of many goods and services space in the United States.
- Sports Market Analytics contains data on sport participants, spectators, and consumers of sporting goods and apparel.
- Frost & Sullivan provides market analysis for cutting edge technologies in the chemical, healthcare, transportation, materials, and IT sectors.