• SimplyMap is web-based mapping tool which includes consumer survey data from MRI and Experian Simmons, consumer profiles, demographic data from the U.S. government, and millions of firms from Dun & Bradstreet. This enables you to find the buyers and users of products at the product or brand level.
  • U.S. demographic information can also be found at U.S. Census Bureau. The easiest way to electronically search for Census data is to use American FactFinder.
  • International demographics and spending information can be found in Passport (Euromonitor) including forecasts.
  • Additional print publications in the library focus on specific demographic groups. Search the library catalog to find books like those from New Strategist Publications.