Skip to content
Cornell University Library
Search site and Catalog
Access to Management Library spaces may be disrupted during renovations.
Research assistance and course reserves continue to be available. Contact us at
to find out more.
Libraries and Hours
Ask a Librarian
Library hours status
Books & Journals
Use the Library
Faculty and PhD Resources
Alumni and Friends
What is market share and how do I find it for my industry?
Oxford's A Dictionary of Business
defines this concept as the, "...share of the total sales of all brands or products competing in the same market that is captured by one particular brand or product, usually expressed as a percentage." The
Market Share Reporter
, available via Gale Directory Library and
Business Insights Essentials
provides this type of data for many consumer products. Market share information can also be found in market research resources like
for market share for products in countries around the world.