Description:
Richard K. Miller (RKMA) market research handbooks are useful starting points for understanding the current landscape of B2B, consumer, entertainment, hospitality, internet, and sports marketing. To dig deeper: Mintel contains market research reports on a variety of consumer markets as well as on certain demographic groups. It provides reports for the UK, US, and a selection of...
Description:
SimplyAnalytics is web-based mapping tool which includes consumer survey data from MRI and Experian Simmons, consumer profiles, demographic data from the U.S. government, and millions of firms from Dun & Bradstreet. This enables you to find the buyers and users of products at the product or brand level. Mintel Academic produces full-text market research reports for the...
Description:
The Dictionary of Marketing Terms defines primary data as "The information collected specifically for the purpose of the investigation at hand" and secondary data as "The statistics not gathered for the immediate study at hand but for some other purpose." Primary data is usually gathered from original sources, mainly through telephone or mail surveys, interviews, and questionnaires. Secondary data is...
Description:
Oxford's A Dictionary of Business defines this concept as the, "...share of the total sales of all brands or products competing in the same market that is captured by one particular brand or product, usually expressed as a percentage." The Market Share Reporter, available via Gale Directory Library and Business Insights Essentials provides this type of data for many...
Description:
A comprehensive list of marketing firms can be found in the Green Book: The Guide for Buyers of Marketing Research. The Green Book provides information on thousands of organizations in the market research space including the abilty to filter by industry focus, direct marketing firms, and focus groups.
Description:
Passport (Euromonitor) covers more than 180 countries. It contains reports and statistics which include current and forecasted data on market size and market share and profile the leading competitors in an industry. Passport makes it easy to analyze trends in consumer spending and establish the largest markets for a product. It is also possible to find...