Management Library

In addition to subscriptions to the Wall Street Journal, Financial Times, and Investor's Business Daily, the library has many journals that relate to financial markets and investing such as:

• Barron's (finance)
• Blue Chip Financial Forecasts (interest rates)
• Euromoney (International finance and capital markets)
• Institutional Investor (international finance),
• Investment Dealers' Digest (capital markets)

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For consulting interviews the following books may be useful:

• Ace Your Case
• Big Red Casebook
• Case Interview Secrets
• Embrace the Case Interview
• Mastering the Case Analysis
• Case in Point are all available for checkout and contain practice case questions. CQ Interactive, a supplement to the popular Case in Point, provides additional case questions, drills, interview and resume advice for preparing for an interview.

• Beat the Street
• Frequently Asked Questions in Quantitative Finance
• Heard on the Street
• Interview Math
• 150 Most Frequently Asked Questions on Quant Interviews

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Your Cornell NetID will allow you to access almost all of the web-based library databases and tools from on or off-campus. There are a few exceptions, however. ACCOUNTS: In some cases, resources can only be accessed from on-campus. Some databases, like Mintel, provide an option to instantly create an account in order to save reports. Some, like Capital IQ, require you to create an account using your Cornell email address. Databases that require an account for access or saving information will be noted on this site with a small "account required" message on their database page. EXCEL API: Tools like Excel APIs and other plugins are sometimes an added feature of a database. Access and restrictions vary by database. For example, Bloomberg has an Excel API that can only be used on the Bloomberg computers in the library and it has a monthly data cap. Guidestar allows for downloading of non-profit organizations and their financials, but it must be mediated by a librarian and there is a monthly data limit. If you have a specific question about a plug-in or database access, please let us know and we would be happy to help.

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The library owns several books that explain the fundamental information that a new investor should understand, as well as the intricacies of specific investment tools. The Standard & Poor's Guide for the New Investor and The Wall Street Primer are two places to begin. You can find additional books in the library catalog. If you want to learn the basics online, many stock or investment-oriented sites provide guides for the new investor. The level of previous knowledge assumed differs across services. Sites like TheStreet.com and Investopedia provide some of the most basic and comprehensive guides to investing.

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The Management Library keeps student business plans from Cornell's Entrepreneurship Courses (NBA 3000, NBA 5070, and NBA 5640) for three years. Ask for them at the circulation desk. These plans must be used in the library and are for educational use only. You can also access hundreds of real world business plans via the Business Plans Handbook.

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Many resources can create lists of companies based on criteria such as industry, location, size, type, et cetera. Below are a few top sources, however, in some cases there may be a different resource that might work better for your need (e.g. start-ups, non-profits and NGOs). Please contact us if you have any questions.

• The Build A List function available within Mergent Intellect will create lists of companies within industries, locations, size, and other criteria.
• Capital IQ allows you to create a list of companies by industry, location, number of employees, et cetera. Results can be downloaded into Excel.

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The U.S. Census Bureau collects data on the population and economy of the United States. Well known are the decennial Census of Population and Housing, and the economic censuses which the Bureau conducts every five years. The Bureau also publishes the results of a number of surveys each year, on topics such as crime, health, and poverty. One of the easiest ways to access U.S. Census statistics is via Census Data Explorer.

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There isn't one authoritative resource for local statistics. For Tompkins County information, we recommend the following resources, depending on the type of data you need:

• County Business Patterns provides industry data for Tompkins County and at the ZIP code level. It includes the number of business establishments, number of employees, and payroll figures, all at the industry (up to 4-digit SIC) level.
• New York State Statistical Yearbook provides county-level demographic data as well as election data, local government finance, health and human service data, and more.
• Mergent Intellect or Data Axle to build a list of companies in Ithaca or Tompkins County.

• The Census Bureau allows you to search by name of location.
• SimplyAnalytics is great for finding data on population, household, income, and spending potential data, with forecasts, available down to the Census block level.

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Richard K. Miller (RKMA) market research handbooks are useful starting points for understanding the current landscape of B2B, consumer, entertainment, hospitality, internet, and sports marketing. To dig deeper:

• Mintel contains market research reports on a variety of consumer markets as well as on certain demographic groups. It provides reports for the UK, US, and a selection of other countries. For other countries not covered by Mintel, Passport (Euromonitor) provides coverage of many markets globally.
• SimplyMap provides demographic analysis of the purchasers of many goods and services space in the United States.
• Sports Market Analytics contains data on sport participants, spectators, and consumers of sporting goods and apparel.
• Frost & Sullivan provides market analysis for cutting edge technologies in the chemical, healthcare, transportation, materials, and IT sectors.

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PitchBook is a venture capital and angel investment database that provides daily information about venture capital and angel investor-backed start-up companies, VC firms, angel investors, and transactions in the United States. Capital IQ provides extensive data on VC deals and investors. In Capital IQ, under Screening, you can either target for buyers or investors to see what firms have expressed interest in investing in your industry or screen for transactions and filter for the types of deals that interest you. Use the Library Catalog to search for books and journals relating to private equity and venture capital. For example, The 12 Magic Slides: Secrets for Raising Growth Capital and The business of venture capital.

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entrepreneurshipfinanceprivate equity

A number of government and official bodies collect and disseminate trade data. A good place to start for foreign trade statistics is the World Trade Organization's (WTO) International Trade Statistics web site which contains country trade profiles, the annual publication International Trade Statistics, and links to other trade statistics web sites. Other sources include:

• The United Nations' Trade Statistics Branch provides data in three main areas of international trade: International Merchandise Trade Statistics (IMTS), Statistics of International Trade in Services (SITS) and Distributive Trade Statistics (DTS). Additional UN databases include the Commodity Trade Statistics Database (Comtrade), UNdata, and the Monthly Bulletin of Statistics.
• The International Monetary Fund (IMF) publishes Direction of Trade Statistics and the International Financial Statistics database.
• For data on trade between the US and foreign countries, Export.gov has information and links to government and official trade databases such as TradStats Express, and International Trade and Economic Statistics. The U.S. Census Bureau publishes Foreign Trade Statistics reports.
• USA Trade Online (available online and at Electronic Text Center locations in Olin Library; ask at the Olin Reference Desk) provides U.S. export and import information on more than 18,000 commodities presented in the Harmonized Tariff Classification System for current month and previous month; cumulative year to date, current year and prior year; and annual two year and historical data.

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As a Cornell student, you can create an account to FT.com and The Wall Street Journal.   You also have access to thousands of journals and newspapers online via library subscriptions. Search the library catalog by the journal or newspaper title to find where you can access it. Most databases allow you to set up email alerts. Below are some examples of access:

• Create an account with for The Wall Street Journal using your Cornell email address and access WSJ.com for business news around the world.
• Create an account for the Financial Times using your Cornell email address and access FT.com from your home computer or mobile device.
• Factiva - click the "News Pages" tab to get today's front page headlines from The Wall Street Journal (WSJ), The New York Times, BusinessWeek, and more.
• ProQuest - click the "Search by Publication" link, then type in the title you want to browse.
• Business Source Complete - click the "Publication" link, then type in the title you want to browse. Click the link for the title and then choose the most recent issue to view the table of contents.
• Library PressDisplay provides online access to more than 700 newspapers from more than 55 countries, displayed in their original format and accessible by country, language, or title.

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The Cornell Library has prepared several guides to citing sources, such as this general guide, and this business-related guide, as well as a comparison of different citation management software, which store information about your research sources and create bibliographies and footnotes for you. If you would like assistance or have any citation management questions, please contact us.

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If you are only looking at a few companies, Capital IQ, and Refinitiv Workspace, provide spreadsheet financials in annual and quarterly format (as reported and/or in standardized templates). If you are looking at hundreds or thousands of companies, Worldscope and Compustat (available via WRDS have deep historical coverage as well a the ability to pull data for a large number of firms at one time.

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Most company databases will provide financials, history, ownership, transactions, recent news, and similar information for companies. Company profiles, SWOTs, and analyst reports are available via several sources. These reports can be helpful when interviewing and for valuation assignments.

A few top starting points for company profiles and SWOTS include:

• Business Source Complete - Select SWOT Analyses from the source type
• ABI/INFORM  - Do an Advanced Search by company name, date range, and keyword (e.g. SWOT).

A few top starting points for analyst reports include:

• Factiva - Navigate to Companies/Markets > Companies. Search for your firm and view the latest 3 analyst reports in the Analysis and Profiles section.
• Barclays Capital is available on a dedicated terminal at the Management Library.
• Nexis Uni - Use the Guided Search for Company. Enter your company name in the search box and select Analyst Reports from the drop-down menu.
• Workspace has equity analyst reports and company profiles. There are a limited number of accounts to access these reports. Contact us if you have any questions.

For historical company profiles, The International Directory of Company Histories provides lengthy histories on U.S. and international companies as well.

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Our Entrepreneurship Resource Guide has a selection of library resources in many fields of entrepreneurship and the library catalog has a number of books and journals pertaining to entrepreneurship. The Management Library offers workshops on entrepreneurship each semester and we are happy to assist you with any business research questions.

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What is an Annual Report?

The Differences between an Annual Report, a 10-K, and a Proxy

Annual Reports and Filings Available via the Library

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Current fixed income information including credit ratings can be found in many of our financial databases by searching for a company and then looking for the ratings or at individual bonds for the rating. For example:

• Bloomberg enter [company ticker]<EQUITY>CRPR<GO> to find ratings from the major rating companies or go enter [company ticker]<CORP><GO> and select a specific bond to view the rating.
• In Workspace bring up your company. From there, view the Debt and Credit section to get credit ratings or dig into individual instruments to get details on maturity, coupon, covenants, and other information.
• In Capital IQ Pro (formerly SNL) bring up the company and go to Finacials to view debt amount, composition, ratios, and covenants.
• In Capital IQ bring up the company and go to the Fixed Income section to get ratings.

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If you are looking for historical currency exchange rates, or rates against currencies other than the dollar in downloadable format, Workspace would be a good starting point as it provides historical cross rates and downloads in Excel format. In Bloomberg, the Currency Market Monitor (BBC) is a good place to start searching for exchange rate data. In addition, the FXC shortcut will allow you to monitor 10 key cross-country rates.

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Executive compensation packages are published in the "Proxy" statement, an SEC filing which contains items on which shareholders must vote. You can search for individual proxy statements on a company's investor relations website. If you are looking at a large number of companies you can view just the extracted compensation data for thousands of U.S. companies via the Execucomp dataset available via WRDS.

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• SimplyAnalytics is web-based mapping tool which includes consumer survey data from MRI and Experian Simmons, consumer profiles, demographic data from the U.S. government, and millions of firms from Dun & Bradstreet. This enables you to find the buyers and users of products at the product or brand level.
• Mintel Academic produces full-text market research reports for the U.S., U.K., and selected other countries. Mintel reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, customer charactaristics, and market forecasts.
• U.S. demographic information can also be found at U.S. Census Bureau.
• International demographics and spending information can be found in Passport (Euromonitor) including forecasts.
• Additional print publications in the library focus on specific demographic groups. Search the library catalog to find books like those from New Strategist Publications.

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Top Picks

These are a few great starting points. Contact us for answers to more detailed VC questions.

• National Venture Capital Association represents U.S. venture capital community. In addition to a wealth of data on the VC industry, the website provides a number of resources helpful to entrepreneurs such as model legal documents. The website also offers free annual Venture Capital Yearbook.
• A Beginner’s Guide to Venture Capital from MIT (Sloan School of Business) helps understand how the venture capital industry works and lists factors that entrepreneurs should consider before seeking venture funding.
• The Richardson's Growth Company Guide provides short descriptions of key topics such as joint ventures, windows, incubators, and venture capital.
• The The Business of Venture Capital introduction to VC for those interested in the financing side.
• The Venture Capital 2022: Nuts and Bolts, is a regularly updated publication by Practicing Law Institute includes model forms. Ideal for those interested in the legal side of VC transactions.

Finding Funders

When looking for VC funding, it is imperative that you know which firms are interested in your type of project and geographic location. According to PitchBook, venture capital funding the past year was fairly evenly split between Seed, Early Stage VC, and Later Stage VC. Angel funding accounted for only ~5% of recorded transactions. Assessing at what stage of development your startup is at helps decide the kind of VC funding needed for a business. Use a tool like PitchBook or Capital IQ to find which firms are investing in your sector at your stage.

• Pitchbook use the Screener to find companies by location, industry, and financing stage to find funders interested in your area.
• Capital IQ go to the Screening tab and then under Targeting, use the Find Buyers or Investors tool to find VCs interested in your space, location, and stage.
• Workspace also had a VC deal screener. This is a good tool for larger data downloads.

Government Funding for Small Businesses

U.S. Small Business Administration (SBA) is a great starting point for government funding opportunities. Allows you to choose a specific SBA office in your area and see what services it offers. U.S. Small Business Innovation Research Program targets entrepreneurs and includes selected grant opportunities.

Investment Conferences and Fairs

Venture capital fairs or entrepreneurial conferences are sponsored by VC firms, small business associations, or related financial organizations, and give attendees a chance to gain valuable exposure to the industry players. Interactions are more informal than official "pitch" meetings, in part because it's usually not the firm's partners who attend, rather their analysts, who are junior members of staff.

• SaaStr Annual -- includes hundreds of one-on-one and small group meetings with VCs.
• Startup Grind Global Conference -- Includes educational talks focused on VC funding.
• Springboard - The "first ever venture capital forum to showcase women entrepreneurs."
• Entrepreneurship at Cornell provides support for Cornell entrepreneurs including events like conferences, hackathons, and competitions.

Recommended Periodicals and News Sources Gathering tips from other entrepreneurs' experiences, without living through their actual highs and lows, is an excellent way to gauge what you specifically need to do in your equity search.

• Business 2.0 covers technological innovations and considers itself the "magazine of business in the Internet Age".
• Entrepreneur Magazine, as its title suggests, targets entrepreneurs. It's available via Business Source Complete and on the first floor of the library.
• Fast Company strives to provide a big picture of the New Economy.

Interested in learning more about finding VC firms? Entrepreneur magazine features their list of VC100 and Forbes has The Midas List. Keep up to date by following the news with these sources: New York Times’ DealBook; Wall Street Journal’s Venture Capital Dispatch; and Venture Beat’s VC topic. Try AngelList if you’re looking for funding. It’s a social networking site for funders and young businesses. You might also want to consider a start-up accelerator, such as Y Combinator. Ready to pitch? Entrepreneurship Pitch Workbook by Canaan Partners walks you through how to do it.

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• Wharton Research Data Services (WRDS) contains the CRSP Mutual Funds Annual, which covers more than 27,000 mutual funds, with data beginning in 1961.
• The SEC web site has a searchable interface for mutual fund data.
• Bloomberg provides mutual fund information, including Mutual Fund Performance and Mutual Fund Rankings. Additionally, it is an excellent source for hedge fund data. Start with their Hedge Fund Home Page (HFND) and get more information from their hedge fund rankings (WHF) and news (HEDN).

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Market size FAQ

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More than 5,000 company rankings can be found in Business Rankings Annual available via Business Insights Essentials.

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Try article databases such as Business Source Complete, Factiva, LexisNexis, and ABI/Inform. Each contains thousands of full-text newspapers and business periodicals. Also take a look at the company's press releases webpage.

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You can find deals related to a specific financial adviser or underwriter in the top financial databases:

• Bloomberg - Create a advanced M&A or IPO search, filtering the financial advisers. In the LEAG <GO> screen you can also select your institution to see what deals they were involved in.
• Workspace has a Deals Intelligence app that includes overview reports on deals as well as league tables. If viewing a specific bank, view the Events for company deals.
• Capital IQ - Use the Transactions > Transactions Clients option and customize the view to the transaction types you want to view.

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Bloomberg's World Equity Indices (WEI) provides data on all of the major global indices as well as many smaller exchanges and sector indices. For more complete time series information, Workspace contains historical data for many global indices.

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• Standard & Poor's Industry Surveys, available via Capital IQ and in print, contain a section titled Industry References. The Industry References section lists relevant trade associations for that industry.
• Associations Unlimited provides an easily searchable interface to more than 460,000 international, national, regional, state, and local organizations, including non-profits.

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Loan periods vary based on the type of material and the Cornell status (faculty, staff, undergrad, grad) of the individual borrower. Generally, graduate students as well as Faculty and staff have a one year loan period on regularly circulating items. The loan period for undergraduate students is eight weeks. Most Course Reserve items (textbooks and career planning titles) can be checked out for three days to one week at a time, depending on the title.

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Stock Screener:

• Use Bloomberg, Capital IQ, or free stock screening tools such as Finviz to identify companies which meet your financial, industry, security type, and other criteria.
• In Bloomberg, use EQS<GO> to screen for stocks.
• In Capital IQ go to Screening > Companies and then filter by security type, exchange, industry, et cetera.

• Analyst estimates (often consensus) can be found in databases like Bloomberg, Workspace, and Capital IQ. To find analyst reports with more details regarding their analysis and opinions on a stock, use Workspace (account required).

• Factiva is a great source for recent news and its Search Builder tool allows you to limit your search to specific companies and topics.
• The investor relations website of your target company provides management guidance, information on company strengths and challenges, and clues to their strategy via discussions in filings, earnings calls, and presentations.

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Find financials of publicly traded companies in databases like Bloomberg, Capital IQ, and Workspace. These will provide downloadable financials as reported or in a standardized template. These resources also contain ratios and metrics such as beta, EBITDA (earnings before interest, taxes, depreciation and amortization), ROE (return on equity), and WACC (weighted average cost of capital) or at least the data needed to calculate them. In a case like Bloomberg, type in the data you want in the command line and select from the suggested functions. In Capital IQ and Workspace, sometimes the ratios and metrics are available in the Financials/Valuations section or on the company overview, and sometimes they are available via the Excel API. If the company is private, little or no specific financial information beyond sales figures may be available about the company. Try to find articles via Factiva or NexisUni. Both contain thousands of full-text newspapers and business periodicals; you may be able to locate articles which quote company officials discussing the firm's finances.

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Yes. Many books in the Cornell Library system can be delivered to the Management Library. Click the red "Request" button in the catalog record. In cases where the book cannot be delivered, e.g. "reserve" and reference books, you can still visit the other library to view those materials.

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Bloomberg has an emerging markets display (EMKT) where you can obtain a variety of emerging markets information, including news, country statistics, economic statistics, country risk ratings, and more. Use the Library Catalog to search for items pertaining to emerging markets. Here are a few suggestions to start with:

• The Emerging Markets Monitor
• Emerging Multinationals in Emerging Markets
• The IMF Global Financial Stability Report (GFSR) examines the global financial system and identifies potential weaknesses with the presumption that this information will help to prevent these weaknesses from disrupting the financial market stability of the IMF member countries. The GFSR replaced the quarterly Emerging Market Financing as well as the annual International Capital Market Report; it contains information on both mature and emerging markets.
• The International Finance Corporation, part of the World Bank Group, is an investor and advisor to emerging capital markets with the aim of creating socially responsible and sustainable growth.
• The World Bank's World Development Indicators and the FinDev Gateway are two other sources that are useful in getting a picture of foreign markets.

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Industry codes have been developed over the years to provide a way to classify industries into categories and group firms of similar nature together. There are several major industry code systems: Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) were created an are maintained by the U.S. government. These can be searched on the Census website. GICS, produced by Standard & Poor's and MSCI, is used primarily by financial analysts.

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Investment banking league tables rank investment banks on their level of involvement in specific types of transactions. An individual league table might, for example, rank the investment advisors of merger and Acquisition deals (usually by aggregate deal volume) and another might rank the underwriters of equity or fixed income offerings. some sources for this information include:

• Bloomberg provides dynamic underwriter and legal league tables covering equity and debt offerings as well as mergers & acquisitions activity. For Underwriters, use LEAG <GO>. For M&A Financial Advisors, use MA <GO>. Note that you can create custom searches and save them for faster recall at a later time.
• Workspace provides league tables and individual transaction information. This tool is ideal for historical research going back to the 1970s by asking to have the SDC module added to your account.
• Capital IQ screening tool allows you to create league tables. Select Screening > Transactions  and choose the specifics of your search. Note that you can save searches and set up email alerts to notify you when new deals happen.

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Recalls provide a way for you to access books that are currently checked out to other individuals at Cornell. Recalling shifts the due date of items forward (recalled items become due in 14 days). It also puts you in the queue for the item so that you will be contacted by email when it is returned (provided you are the first person in the queue). Note: if you wish to be added to the queue for a book but don't wish to shift the due date forward, you may place a hold instead of a recall. To place a Recall, find the item in the catalog and click the red "Request Item" button.

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The fine for recalled items is $3.00/day for every patron category. If unreturned, high cost and high demand items (such as equipment and reserves items) will be billed for replacement cost after two days. Regular items (such as books from the general circulating collection) will be billed for replacement cost after 27 days. When the billed amount reaches $150, the borrower’s access to the Library will be blocked until the item is returned.

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Course Reserves (textbooks and career planning titles) can be checked out from the Circulation desk. The majority of the material is available for 3 days at a time. Renewals may be requested in-person at the circulation desk if no other patron has placed a hold on the item. Reserve material can not be renewed online, by email, or over the phone. Reserve items must be returned to the Management Library Circulation desk during the hours the desk is staffed, and to the library drop box outside of the lower parking lot entrance to Sage Hall on the south side of the building during the time the library service desk is closed. If unreturned, books and equipment will be billed for replacement cost after two days.

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The Dictionary of Marketing Terms defines primary data as "The information collected specifically for the purpose of the investigation at hand" and secondary data as "The statistics not gathered for the immediate study at hand but for some other purpose." Primary data is usually gathered from original sources, mainly through telephone or mail surveys, interviews, and questionnaires. Secondary data is information that has already been compiled by someone else.

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Cornell University Library offers a free delivery service that obtains books and/or copies of articles from other libraries. In the library catalog, click the BorrowDirect or Interlibrary Loan links in the upper right menu. Delivery may take 3-4 days for BorrowDirect and 7+ days for Interlibrary Loan. Please speak with a library staff member if you need assistance.

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In the library, many software packages are available on computers and the library copiers also operate as scanners.

Software available include:

• Adobe Creative Cloud and Microsoft Office software packages are available on library public computers.
• Statistical software including R (and RStudio), PSPP, Python, QGIS, and Stata are available on all library public computers.
• JAWS (screen reader software) is available on all library public computers.
• LinkedIN Learning (formerly Lynda.com) offers thousands of online courses on software and business skills.
• Qualtrics for creating surveys. Johnson students, please use the Johnson Qualtrics setup.
• Box for file sharing and storage.
• Cornell IT provides Zoom and Microsoft Teams for online meetings and chat
• Some software can be used from any computer using Apps on Demand via the library.

Software such as ArcGIS and hardware such as plotters, can be located at Mann Library.

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You can fill out a Purchase Request Form. A selector will decide if the cost and scope of the requested items are reasonable and relevant to our collections. If not, items can be requested through Interlibrary Loan.

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Renewals allow you to extend the due date of many items you have checked out, as long as nobody else is waiting for the item. One year and eight-week loans may be renewed through your library account online. BorrowDirect and Interlibrary loans have limited renewals through your online library account. Reserve material must be renewed in person at the Circulation desk.

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• Uniworld allows you to create lists of firms that are either headquartered in the United States with subsidiaries internationally or firms headquartered internationally with subsidaries in the United States.
• The School of Hotel Administration (SHA) has put together a number of helpful videos on H1B and other visas.

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Since hedge funds often do not actively seek publicity, searching for information on hedge funds can be quite difficult. There are, however, a few sources of information you can consult. Capital IQ and Bloomberg can be used to identify and learn more about hedge funds. The library has journals, books, and industry reports related to hedge funds and alternative investing. including: Hedge Me: An Insider's Guide to US Hedge Fund Job Opportunities, Getting a Job in Hedge Funds. Hedge Fund Research is a website which requires registration but provides detailed index data on over 1,900 funds as well as a quarterly report on the entire hedge fund industry.

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For researching markets around the world, top resources include the International Trade Administration's Country Commercial Guides, EIU.com, Passport (Euromonitor reports and data), CEIC Data, and OECD publications and data.

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Trade associations are great sources of information on industries. In addition, Cornell subscribes to a number of resources that provide in-depth reports on industries.

• CFRA Industry Surveys, available via Capital IQ, provide extensive reports on major U.S. industries.
• IBISworld covers hundreds of industries in the U.S., Canada, and China. It is particularly useful for emerging or niche industries.
• ABI/INFORM has access to First Research and Fitch Solutions industry reports which cover hundreds of industries in the U.S. and globally.
• The U.S. Census Bureau publishes statistics via their Industry Series Portal.

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Datastream via, Workspace will allow you to pull data, identifying information as well as company performance, for constituents or the index as a whole. In Bloomberg, use the code MEMB to view index constituents. Both have options to view historical index constituents. For current members, Capital IQ shows the indices a firm is a member of. The Screening tool allows you to filter for many of the major global indices.

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A comprehensive list of marketing firms can be found in the Green Book: The Guide for Buyers of Marketing Research. The Green Book provides information on thousands of organizations in the market research space including the abilty to filter by industry focus, direct marketing firms, and focus groups.

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market research

While the library is used as a study place between classes it can get noisy. Other study spaces in Sage Hall not maintained by the library include the Marin Reading Room (quiet study), on the second and third floors. These spaces are restricted to Johnson School students and are available when the building is open with card access.

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Some case studies can be found in article databases such as EBSCO's Business Source Complete though most Harvard cases will not be available full-text. In addition, many schools sell cases for a small fee or provide some cases for free. You can either visit their individual websites (Darden, Harvard, INSEAD, Ivey, Kellogg, Sloan, and Stanford) or use an aggregator, such as The Case Centre, to search and purchase a case study. At present, the library does not purchase cases used in Cornell classes as these are almost always part of the required class course pack.

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FRED from the St. Louis Federal Reserve is a great starting point for finding economic indicators. Most economic indicators are produced by government agencies and FRED aggregates them into one search with links back to the originating agency. For example, in the U.S. the Bureau of Labor Statistics releases inflation measures such as the Consumer Price Index (CPI), The Bureau of Economic Analysis has the GDP data, and  The Census covers e-commerce.

The Business and Economics Portfolio from The Conference Board has data such as Consumer Confidence Survey and Composite Indexes of Leading, Coincident, and Lagging Indicators. ISM provides Semiannual Economic Forecast using the CPI, PPI, and productivity data. Databases, such as CEIC, Workspace, and Bloomberg, allow you to find all this data in one place.

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economics

A good resource to begin with is treasury direct which provides state and local government interest rates and prices. The U.S. Treasury also releases data and reports on yield curves, corporate bonds, the most recent financial crises and TARP program. Data on commercial paper rates and other corporate financing are available via the Federal Reserve.

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finance

Bloomberg is the most comprehensive source for international financial market data, including commodities, currencies, indices, etc. Bloomberg has a variety of displays that provide extensive data coverage of the financial markets worldwide, and use graphical presentation and detailed help screens to present its data.   For more extensive historical data for international financial markets, use Workspace.

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financeinternational

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• Workspace provides economic, stock, index, commodity, currency, and other data and downloads in Excel format.
• CEIC Data provides access to 1.2 million macro-economic time series and statistics from over 50 countries.
• EIU Country Data and Passport (Euromonitor) contain standardized statistics for many countries.
• Fred, a site of the Federal Reserve Bank of St. Louis, provides U.S. and some international data historically.
• Yahoo! Finance provides substantial U.S. stock and index histories.

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economicsinternational

Bloomberg is a good place to start when looking for data for fixed income securities. Use either the CORP or GOVT shortcut key for corporate or government securities research. Bond Market News (TOP BOND) or World Bond Monitor (WB) provides comprehensive news and data for the global bond market. Mergent's BondViewer provides information on issuer and bond level terms and condition data, US taxable bonds, municipal bonds and retail notes. Wharton Research Data Services (WRDS) provides access to CRSP (Center for Research in Security Prices) data. Part of the CRSP package is the U.S. Government Bond File, which contains data for approximately 3,100 marketable U.S. Government Securities. Workspace provides time series data for a wide range of global fixed income securities.

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finance

The Small Business Administration has information about various business structures so you can choose the right one. Firms, like BizFilings, offer services to assist you with the process as well as their Learning Center which has a new business checklist and guides to forming a LLC, incorporation, or nonprofit.

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entrepreneurship

• Passport (Euromonitor) covers more than 180 countries. It contains reports and statistics which include current and forecasted data on market size and market share and profile the leading competitors in an industry. Passport makes it easy to analyze trends in consumer spending and establish the largest markets for a product. It is also possible to find data on the fastest growing, maturing, and declining markets.
• IBISworld and Technavio are great sources for established and niche industry and market reports around the world.
• Mintel Academic provides market research reports in full-text format for the U.K., and some European countries. Reports detail market drivers, consumer attitudes, and new products.
• Industry reports from Fitch Solutions are available via ABI/INFORM. These reports cover hundreds of industries around the world.
• The International Trade Administration provides industry sector analysis. These reports are a detailed analysis of those industries in which U.S. business have strong interests. They discuss current trends in industries, provide appropriate market/demographic data, outline potential opportunities, discuss local regulations affecting industries, and give key contacts.

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industryinternationalmarket research

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economics

The web site of the U.S. Patent and Trademark Office allows free searching for patent and trademark information and includes a wide collection of and Frequently Asked Questions.

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entrepreneurship

One of the best ways to find information about start-ups is to keep up-to-date with business news and industry publications, such as Entrepreneur, Fast Company, Inc., etc. CrunchBase is a crowd-sourced database of funding for start ups and you can set up daily alerts.

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entrepreneurship

Cornell's Hotel Library has put together a research guide with top information sources covering real estate. The subject experts in the Hotel Library have industry leading databases and publications on site in the Marriott Student Learning Center and are happy to assist students. In addition to Bloomberg, Capital IQ, and Capital IQ Pro which provide REIT and financial markets data, the Hotel Library has additional specialized resources covering real estate transactions, properties, benchmarking, construction costs, and industry forecasts. These resources must be used within the Marriott Student Learning center in the Hotel Library.

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financeindustry

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entrepreneurship

The United States Department of Agriculture's (USDA) National Agricultural Statistics Service (NASS), Economic Research Service (ERS), and other departments provide a number of statistical releases, prices, and reports that detail the US agriculture sector. Cornell's Mann Library hosts many of these resources on the Economics, Statistics and Market Information System, an easy to use site that consolidates various agency reports and statistics in one place. 

These include things like:

• Crop reports
• Prices for crops, labor, land value, grazing fees, and other related agricultural expenses.
• Data and reports on aquaculture, genetically modified crops, and textiles.

For agriculture in other countries, look to government agencies and NGOs such as Foreign Agricultural Service (FAS), UN Comtrade, and OECD as well as the government agencies of the specific nations you are looking at. The library has a number of fee-based resources that make it easy to search for data across countries, such as Passport and CEIC.

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industry

Begin your research with the Energy Information Administration's (EIA) Annual Energy Outlook, which includes projections on factors that will shape the US energy markets through 2040. From the EIA you can find:

• Short-term Energy Outlook,
• Monthly Energy Review,
• State Electricity Profiles, and
• renewable energy data and reports.

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industry

Cornell's Hotel Library has put together a series of guides for resources in the food service and alcoholic beverage (beer, wine, and spirits) industries. These guides not only point to known consumer market research resources like Mintel Academic, but also include other resources geared specifically towards each individual market.

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industry

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companyentrepreneurshipfinanceindustry

• Bloomberg is an excellent source of international macroeconomic data. ECST (World Economic Statistics) will focus on macroeconomic data.
• For deep historical data, both Workspace and CEIC Data collect data from individual countries (central banks and other data-gathering agencies) as well as from third-party data providers and allow you to download decades of data into Excel.
• International Financial Statistics Online is an IMF resource that contains national accounts, government finance, and other macroeconomic data.

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economicsfeaturedinternational

Access newspaper and journal circulation reports from Media Intelligence Center.

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academic research

The Board of Governors of the Federal Reserve System was created in 1913 to provide a stable monetary and financial system. They have a large collection of statistics and many closely follow the FOMC minutes of their meetings and reference the Beige Book. Data can be found on Federal Reserve sites as well as in FRED.

Data includes updated information regarding:

• Money Stock as measured in months and the factors that affect reserves.
• Daily Selected Interest Rates including commercial paper, bank loans, and treasuries.
• Assets and Liabilities of commercial banks.
• Consumer Credit including types of credit.

Other government sites have aggregate statistics such as FFIEC which provides uniform principles, standards, and report forms to the FED, FDIC, NCUA, and other government agencies related to financial institutions.

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finance

The library subscribes to print copies of popular business publications, such as The Wall Street Journal, Financial Times, Economist, as well as subject specific journals like Fast Company. Recent issues can be found on the shelves in the library. There are many business journals available online as well via Business Source Complete, Nexis Uni, and Factiva.

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There are many sources of salary information available including free websites. Below are top 3 resources to start with:

• The various career offices across Cornell will have salary data from recent graduates. Contact your career advisor to get detailed infomation. Log in via JConnect.
• ERI Salary Assessor, available in Hotel, ILR, and Management libraries during business hours, allows you to find salary and benefits statistics based on job role, industry, location, years of experience, and size of company.
• The Occupational Outlook Handbook (OOH) allows you to search for job titles by occupational group, median salary, and growth prospects. It also gives background information on educational and licensing requirements, work environment, and additional sources of information such as associations.

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careers

Prices for commodities such as agricultural products, chemicals, petroleum products, and metals are often available via exchange data:

• Bloomberg has a wide variety of data available for the commodity markets, including current market monitors historical data.
• Workspace has good coverage of historical spot commodity prices worldwide, as well as some futures and options data (including expired options for 1-3 years).
• The CRB Commodity Yearbook is produced by the Commodity Research Bureau and provides an overview (including prices) of a wide range of commodities.

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commodities

Most library materials may be returned to any Cornell Library or book drop. They will be received there and sent back to the original lending library. Equipment and other items due back the same day they are checked out must be returned to the lending library (the specific library from which you originally checked the items out).

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All books, including ebooks and audio books, are searchable by title in the library catalog:

• Overdrive - Downloadable audio and ebooks in wma, mp3, Kindle, and PDF formats. Includes popular non-fiction books on business, history, science, as well as fiction.
• Wiley - All Wiley titles covering areas of finance & investing, business & management, accounting, and economics.
• Springer - Access more than 10,000 books on topics such as business, economics, management, finance, logistics, and marketing.
• EBSCO - Books on many topics, including a wide array of popular business books.
• Skillsoft Percipio - Books on many information technology topics, including networking, programming, languages, desktop applications, and the web.

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Cornell subscribes to many ESG datasets including MSCI, LSEG Workspace ESG (a.k.a. ASSET4), RepRisk, Sustainalytics, Trucost, and more. Most are available via Workspace, MSCI ESG Direct, and WRDS. Contact mgtref@cornell.edu with any questions.

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sustainability/CSR

All members of the Cornell Community may borrow items from the Management library using their Cornell IDs. A full description of Cornell University Library borrowing policies are available via the hyperlink for graduate students, faculty & staff, undergraduates, and visitors. Additional Management Library policies may apply.

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access